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SMART, Sustainable Mobility & Accessibility Research & Transformation, is a project of UMTRI, the University of Michigan Transportation Research Institute and TCAUP, the Taubman College of Architecture and Urban Planning, in Ann Arbor. The partnership with SMART is in the area of new mobility solutions - new mobility grid mapping and implementation sessions; New Mobility industry cluster and entrepreneurship collaboration; attitude, behaviour and evaluation collaboration; and faculty and student support.